Starring: Morgan Spurlock
Director: Morgan Spurlock
Running Time: 90 mins
The Greatest Movie Ever Sold is an American documentary presented by Morgan Spurlock, in which he attempts to create a film explaining the world of advertising and product placement in movies, totally funded by advertising and product placement.
This film was brilliant. A great combination of an entertaining idea, with a fascinating topic to discuss, and one of the most original and oddly mind-bendingly complex ideas I’ve ever seen for a film, so that originality was a welcome joy to me.
In terms of the topic being covered, delving into advertising in film behind the silver screen is something that is well-known about, yet nobody knows how it actually happens. The explanation of both how much power advertisers have over film makers, as well as how much of a farce product placement actually is was absolutely fascinating for me to learn about.
With regards to the movie itself, the way in which Spurlock managed to blend an interesting and ambitious documentary with a comedic and light-hearted atmosphere made it all the more entertaining to watch, and believe me, there were some parts of this film where I was laughing my socks off at the sheer forwardness of this mad advertising.
Overall, this gets an 8.5 because it was a unique, earnest, intriguing and extremely entertaining thing to watch.